Ramesh Kumar on Podcasting’s Role in Self-Funding

Executive Forum’s Leadership Series: Conversations with Self-Funding’s Experts

Ramesh Kumar of zakipoint Health on Podcasting, Innovation, and the Future of the Industry

The HCAA Executive Forum 2025 has been a hub of thought leadership and in-depth discussions on the future of self-funding. In this special interview series, John Lynn, Founder and Chief Editor of Healthcare IT Today, spoke with key industry leaders to explore the biggest challenges and opportunities in self funding today.

Previously, Rachel Strauss of PBM Princess shared insights on education, advocacy, and the evolving role of pharmacy benefits in self-funding. Now, we turn to Ramesh Kumar, CEO and Co-founder of zakipoint Health, to explore how podcasting has become a powerful platform for knowledge-sharing in self-funding and what trends are shaping the industry’s future.

The Power of Connection in Self-Funding

Ramesh has long been passionate about bringing transparency and engagement to healthcare, particularly in the self-funding space. His company, zakipoint Health, is focused on providing tools that enhance price transparency, navigation, and personalization of healthcare benefits.

“I see myself as an entrepreneur,” Ramesh shared. “We started zakipoint Health to tackle the massive issue of price transparency—because, honestly, most of us have no idea what healthcare services really cost.”

Beyond his work with zakipoint Health, Ramesh has extended his impact by partnering with HCAA to launch Voices of Self Funding, a podcast that has become a key resource for industry professionals seeking insight and discussion on major trends.

Why Podcasting Matters in Self-Funding

Podcasting has emerged as an influential tool for education and industry engagement. Ramesh sees Voices of Self Funding as more than just a discussion forum—it’s an opportunity to highlight the voices of brokers, TPAs, and other key players shaping the industry.

“The goal is simple: create an engaging space where professionals can share ideas, real-world challenges, and solutions,” he explained. “It’s not just about discussing trends; it’s about helping listeners walk away with tangible takeaways they can apply in their own businesses.”

What’s Trending in Self-Funding?

With numerous guests on the podcast, Ramesh has noticed several recurring themes that have dominated conversations in recent months. Among them:

• Cost containment strategies – How TPAs and brokers are navigating rising healthcare costs, particularly around high-cost claims and specialty medications.
• Mental health and behavioral health integration – Employers are increasingly prioritizing access to mental health services, and the industry is adapting to meet these needs.
• AI and automation in claims management – Leveraging AI to streamline processes, enhance efficiency, and reduce administrative burdens.
• Regulatory shifts and price transparency mandates – How new legislation is impacting self-funding and what it means for plan sponsors.

“These are the critical conversations shaping self-funding,” Ramesh said. “The more we talk about them and share knowledge, the better positioned the industry will be to tackle them effectively.”

The Expanding Audience for Self-Funding Conversations

While originally geared toward TPAs, Voices of Self Funding has gained a much broader audience, including brokers, employers, and even investors looking to understand where the industry is headed.

“We’ve seen growing interest from equity investors who want to understand self-funding better,” Ramesh noted. “That tells me that the industry is becoming more dynamic and attracting attention from all corners.”

Memorable Podcast Moments

Ramesh reflected on some standout episodes that have had a lasting impact on listeners.

“One of the most fascinating discussions we had was a debate between two CEOs on cost containment. It was an insightful back-and-forth that really showcased different perspectives on tackling rising costs,” he said. “Another great conversation was with Dr. Martin Makary on price transparency and the ways hospitals are responding to new regulations. These types of discussions really move the needle in terms of education and awareness.”

Looking Ahead: What’s Next for Self-Funding?

As self-funding continues to evolve, Ramesh sees several major themes taking center stage in the coming years:

• The growing impact of AI – From member engagement to claims processing, AI-driven tools are set to revolutionize how TPAs and brokers operate.
• More direct employer-provider contracting – Employers are looking for new ways to manage healthcare costs, and direct partnerships with providers could play a key role.
• Regulatory changes driving innovation – With price transparency and fiduciary rules evolving, businesses will need to stay agile to remain compliant and competitive.
• Explosion of point solutions – Employers and brokers should be selecting, integrating, tracking, and promoting point solutions like specialty meds and digital health products for a unified member experience.

“There’s a lot happening, and it’s an exciting time for the industry,” Ramesh said. “The key is staying informed and engaged—whether it’s through conferences, industry groups, or, of course, podcasts.”

Final Thoughts

Ramesh closed by encouraging self-funding professionals to continue learning and sharing knowledge.

“This industry thrives on connection and collaboration. Whether it’s through HCAA University, the CSFS program, or podcasts like Voices of Self Funding, the more we engage, the better we all become at delivering value.”

As the self-funding landscape continues to shift, leaders like Ramesh Kumar are helping to drive meaningful conversations that push the industry forward. Stay tuned for more insights from Executive Forum’s Leadership Series, featuring top voices in self-funding and healthcare innovation.